Brand identity is the collection of visual, verbal, and emotional elements that represent how a brand presents itself to the world and how it wants to be perceived by its audience. It includes key components such as the logo, color palette, typography, imagery, tone of voice, and overall design style—all working together to create a distinctive and consistent look and feel. A strong brand identity not only communicates a brand’s values and personality but also builds recognition, trust, and emotional connection with customers, ensuring the brand stands out and remains memorable in a crowded marketplace.
